You want to develop products, services or brands? We design them together!

As an industrial designer, I am optimally involved in all phases and steps of the development of new products and services. Industrial design is a process of reflected experimentation. It is about creatively reinterpreting observations and impressions from the environment – about recognising potentials for future problem-solving products and services. Technical, functional, ergonomic and competitor-differentiating features and user needs are integrated. The needs of future generations and sustainable development are also taken into account. Creativity in design takes place primarily in the interdisciplinary process, but not least in visual form.

In this sense, I see myself as a creative mediator between all specialists involved in product development and the users. Only in close cooperation can truly sustainable and useful products be designed.

Industrial design: Conceptual and creative design support for freelancers, craftsmen, companies and research institutes in the development of new products and services Planning of projects in cooperation with clients Advising on the | composition of interdisciplinary project teams & documentation of the development process understand: Research, analysis & presentation of the initial situation (market developments, target groups) brief: Definition and assignment of tasks, goals & tools; project & schedule Design: the creative centre of the conceptual design process brainstorming ideas and present them in sketches and mock-ups (functions | materials | technologies | solutions | simplifications) conceptualise: develop strategies, form variants, sketch, represent, present & evaluate (principle solutions | scenarios | functional breakdowns) designing:design elaboration | experimentation | choice of materials | design | implementation of design, functional, ergonomic & 3D models | evaluation | functional verification | planning and, if necessary, first user tests | evaluation of the sustainability of the designs | presentation Realise: Further development of the design until preparation for production including product presentation (visualisations | product photographs | product videos) elaborate: design details | optimise overall shape | prepare technical drawings & CAD data | make prototypes | pre-plan manufacturing | develop communication strategy testing: Planning, monitoring and, if necessary, implementation of functional and user tests | Market acceptance, Iterations are an important means to develop truly reflective and well mature products: New insights may make it necessary to revisit previous decisions and repeat parts of the design process. Post-production support: Industrial design is not finished with the production readiness and the first product. Products are often further developed during their life cycle. In the ongoing production of a product, optimisation ideas can arise that are coordinated with the designer. Post-production support: Industrial design is not finished with the production readiness and the first product. Products are often further developed during their life cycle. Therefore brand development, product distribution and services are accompanied Post-production support: Industrial design is not finished with the production readiness and the first product. Products are often further developed during their life cycle. Experiences from users can point out ill-considered problems and contribute to successful further development. Post-production support: Industrial design is not finished with the production readiness and the first product. Products are often further developed during their life cycle. Recycling at the end of life can highlight further problems and contribute to successful further development. Education | lecturing: planning and delivering lectures and workshops | Instructing future designers and artisans: sustainable design | design theory | CAD basics | realisation of models, mockups and prototypes | presentation basics Brand development: strategies for products and services with the design and accompaniment of brands Creating brand identities (advice on finding unique selling propositions) Sustainability aspects | Turning customers into users | Addressing user groups emotionally | socio-cultural orientation | circular economy | becoming more unique and cooperative Communication of the brands: product family design | product presentations | simple websites | social media channels | permanent advertising space | sustainable advertising materials | process documentation Developing the appearance of brands with product languages | packaging | logos | lauyouts and visual languages graphical illustration of the scope of services explanatory information appears here when the pointer is over a key point of the graph

As you can see, the services I offer can be divided into industrial design, brand development and education. You can commission me with these services completely or in parts.

Please contact me or have a look at my study projects.

You want to develop products, services or brands? We design them together!
Ruben Strahl M.A.